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Tracking and evaluating brand health

Brand “health” tracking and evaluation assist the clients to gauge the efficiency of new brand launches as well competitive strengths for the already existing brands in relation to brand awareness, brand attitude and consumers’ activities with respect to studied products or services. A thorough system of benchmarks and indicators allows the clients to uncover target audience interaction problem areas as well as possible solutions. It helps to identify problems related to poor brand awareness build upon secondary criteria largely irrelevant for the consumer, as well as problems with weak product/service trial, low loyalty levels, brand cannibalization, increased switching to competitive brands, and the like.