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Brand strategy

Once your brand context has been framed by our research and insight activity, the Brand Key  team have extensive expertise in then building the components of a brand strategy: a strategy that can fulfil its potential as a long-term business asset sitting at the heart of your organisation.


What we seek to do:

  • Challenge and clarify your organisation’s (charity, place, company) mission, vision and values and align these with your particular strategy and culture.
  • Create brand positioning that goes beyond the clichéd boasts of what organisations stand for, to things that you stand for and make you different: things that your audiences and your stakeholders care about.
  • Develop brand architecture and brand portfolios that make sense to you and your customers with propositions that are compelling and differentiated.
  • Define the right brand character, personality and tone of voice that reveal who you are and speak to the audiences whom you want to influence.
  • Prepare both internal & external brand engagement strategies to genuinely engage those audiences.